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Our history

Carrera was born in 1965 in Verona, city where the success of the brand begun.
Today the brand Carrera is recognized in Italy and abroad for the excellent balance “price-quality” of its fashion products, realized by the Style & Design Centre of the company, in order to guarantee the best standard of the typical Italian tradition and experience.
In 2012 a new department was created, its name is Carrera's-cool. The new department has a clear and smart mission: create, manufacture and distribute trolleys, backpacks and accessories suitable for children, teenagers and over 30, offering high qualitative products for school, university, leisure time or sport.

Style&Design Centre

Carrera's-cool is attentive to training, inviting professional schools and international design institutes to share experiences and know-how with the new generations of its fashion trend designers. The collections are designed for a highly-demanding consumer, taking into account different values as:

  • functionality
  • uniqueness
  • reliability
  • modernity
  • aesthetic taste


Carrera, both in Italy and abroad, invests an important percentage of its turnover in communication, taking advantage of different media and strategies. Digital communication today is more and more crucial for the success of a media strategy and this is the reason why social networks represent now the main communication vehicle of the company.

Show Room

A permanent show room is available to meet all the latest collections.
Show Room: Via Santa Irene 1, 37042 Caldiero (VR) Italy